This chapter studies energy efficient driving of (semi)autonomous electric vehicles operating in a dynamic environment with other traffic participants on a unidirectional, multi-lane road. This scenario is considered to be a so called hard problem, as constraints imposed are varying in time and space. Neglecting the constraints imposed from the surrounding traffic, the generation of an energy optimal speed trajectory may lead to bad results, with the risk of low driver acceptance when applied in a real driving environment. An existing approach satisfies constraints from surrounding traffic by modifying an existing unconstrained trajectory. In contrast to this, the proposed approach incorporates a leading vehicle’s motion as constraint in order to generate a new optimal speed trajectory in a global optimal sense. First simulation results show that energy optimal driving considering other vehicle participants is important. Even in simple setups significantly (8%) less energy is consumed at only 1.3% travelling time prolongation compared to the best constant speed driving strategy. Additionally, the proposed driving strategy is using 4.5% less energy and leads to 1.6% shorter travelling time compared to the existing overtaking approach. Using simulation studies, the proposed energy optimal driving strategy is analyzed in different scenarios.

This study attempts to advance knowledge in the area of controversial advertising by examining the antecedents and consequences of controversial advert perceptions in the context of social media, and particularly social networking sites (SNS). Specifically, we explore how ethical judgement and religious commitment shape controversial advert perceptions leading to attitudes towards the advert, brand attitudes and purchase intentions. Our results indicate that when a SNS advert is judged to be ethically acceptable, the level of perceived advert controversy is lower. However, the impact of ethical judgement on controversial advert perceptions becomes significant and positive when intrapersonal commitment and interpersonal religious commitment are introduced as moderators. This result implies that the level of religious commitment changes the ethical judgement–controversial advert perceptions relationship. The results also highlight that controversial advert perceptions negatively influence attitude towards the advert. The study contributes to the limited knowledge on controversial advertising on SNS, yielding significant and relevant implications for academics and advertisers alike, in their effort to improve advertising effectiveness without offending or alienating target audiences.