Introduction: Diabetes is progressive condition which requires various ways of treatment. Adequate therapy prescribed in the right time helps patient to postpone development of complications. Adherence to complicated therapy is challenge for both patients and HCPs and is subject of research in many disciplines. Improvement in communication between HCP and patients is very important in patient’s adherence to therapy. Aim: Aim of this research was to explore validity and reliability of modified SERVQUAL instrument in attempt to explore ways of motivating diabetic patient to accept prescribed insulin therapy. Material and Methods: We used modified SERVQUAL questionnaire as instrument in the research. It was necessary to check validity and reliability of the new modified instrument. Results: Results show that modified Servqual instrument has excellent reliability (α=0.908), so we could say that it measures precisely Expectations, Perceptions and Motivation at patients. Factor analysis (EFA method) with Varimax rotation extracted 4 factors which together explain 52.902% variance of the results on this subscale. Bifactorial solution could be seen on Scree-plot diagram (break at second factor). Conclusion: Results in this research show that modified Servqual instrument which is created in order to measure expectations and perceptions of the patients is valid and reliable. Reliability and validity are proven indeed in additional dimension which was created originally for this research - motivation to accept insulin therapy.

Specificity of marketing in dentistry comes from the difficulty of defining the services, due to a combination of tangible, concrete, visible work of the dentist and the intangible, additional service, experienced by patient. Dental care cannot be separated from the subject of service–provider or object–user. Additionally, each service performance is unique and cannot be identically repeated. Services have many characteristics of the experience, which can be determined after use, and beliefs, which cannot be determined, even after use. Marketing tools and techniques are used to render the intangible tangible, to keep the quality of services and affect the movement of demand. In fact, the vast difference in patients’ satisfaction, which can be related to the physical enviroment or the process performed by dentist proffesional, can affect the credibility of particular dental practice. In this study, a field study has been conducted through a survey of one sixth of all private dental practitioners’ offices in Bosnia and Herzegovina with a view to understand their approach towards implementation of elements of services marketing and what obstacles and opportunities there can be in the transformation of dental services.

Estimation of age is standard procedure during forensic exa-mination. Dental methods can be used to estimate age. There is a wide range of such methods. The oldest dental method of age esti-mation in adults was described by Gustafson in 1950 (1, 2, 3, 4). This is the first method that proposed using statistical methods in cal-culating age on the basis of teeth. In 1994 and 1995, Kvaal and Sol-heim worked on using dental ra-diography to estimate age. These non-sectioned or non-destruc-tive methods of age estimation are highly regarded in archaeological studies and in identifying living persons where we cannot afford to “sacrifice” a tooth (5, 6, 7). The main focus of method proposed by Kvaal and Solheim is on regres -sive changes that are visible on ra -diographs. For example, deposi-tion of secondary dentin results in decrees of pulp cavity. Measuring the dimensions of the pulp cavity on radiographs can indirectly give an estimate of the quantity of sec-ondary dentin (5, 6, 8). One have to have in mind that radiographs are part of standard dental pa-tients records, so it is important to search for different ways of exami-nation in order to obtain more an -te-mortem and post-mortem in-formation.There are many ongoing re-search projects in the world to-day dealing with issues of age es-timation. Most are based on Gus-tafson’s criteria, individual or variously combined and in con-junction with different statistical methods. It is believed that dif-ferent techniques, new methods and using statistical methods pre -vents subjective judgments by re-searchers and enables more pre-cise age estimation. The VSC 5000

This paper treats the use of the HL 7 protocol within the framework of the Sunce Polyclinic information system. The use of the HL 7 protocol is particularly treated from the marketing aspect, and the paper provides both the marketing and business reasons for using this protocol. The paper gives an insight to theoretical principles of improvement of laboratory results’ processing as well as an analysis of the complete process with figures of masks from the information system taken from the practice of the Sunce Polyclinic. The goal of this paper is to show, firstly, justifiability of use of standardized protocol aiming to precipitate and increase the quality of the business process. The paper also shows the marketing gain that also private Polyclinics can have, including the Sunce Polyclinic, by using the standardized protocols and their application within the framework of their own information systems