The focus of research presented in this paper is quantification of the relationship between the traffic safety and roadside advertising structures along a selected road in urban environment. In order to determine correlation, statistical analysis of traffic safety indicators was performed. Then identificcation of characteristics of advertising structures and analysis was done by using multi-criteria evaluation in order to determine their impact on driver distraction. Determination of driver distraction was performed by testing the drivers in real traffic conditions, using specialized measuring equipment. The indicators derived from the research were then analyzed using the methods of regression analysis, and safety.

The trend of continuous increase for mobility requirements results in a progressive increase in the use of vehicles of all modes of transport, which contributes to a significant increase in noise levels, especially in urban areas. The most significant noise in urban areas is traffic noise, where road traffic contributes the most. This paper reviews the treatment of road traffic noise in the European Union with a focus on Directive 2002/49 / EC. The paper presents the basics of the mechanisms of the institutional and management framework in the field of road traffic noise monitoring in EU countries. Also, the results of road traffic noise monitoring in EU countries, indicators of population exposure to road traffic noise, as well as indicators of the impact of road traffic noise on the health of the population, were presented.