Mediji su refleksija društvene stvarnosti. Kroz povijest se mijenjalo i značenje i uloga medija. U teoriji se naglašava da postoje dvije faze razvoja društvene misli i odnosa spram medija. Prva faza predstavlja vremensko razdoblje do pedesetih godina dvadesetoga stoljeća. U toj fazi dolazi do nastanka i razvoja pojedinih medija kao što su film, radio, telefon te mnogih društvenih promjena i društvenoga determinizma koji djeluje u smjeru proizvodnje, podjele rada, odnosno razvoja ekonomije kao dominantne društvene djelatnosti. S daljnjim razvojem društva, znanosti i tehnologije dolazi do pomicanja i razumijevanja ekonomije kao temeljne društvene djelatnosti. Društvo se sve više okreće ka kulturi u kojoj mediji čine važan socijalizacijski agens. Ova druga faza dominantna je i danas. Posebna pozornost posvećena je razvoju televizije koju Marshall McLuhan naziva „produžetkom ljudskog tijela“. Do tada su postojala ozbiljnija promišljanja teorije o medijima kod predstavnika Frankfurtske škole i teoretičara V. Benjamina. McLuhan je svojim razumijevanjem medija da su oni „učinili svijet globalnim selom“ učinio prekretnicu u poimanju medija. Kako je značaj i moć masovnih medija postao nezaobilazan segment ljudskoga postojanja i kulture življenja, tako se pojavila potreba za definiranjem odgovornosti, etike i moralne prosudbe uloge i rada medija. Pitamo se je li pojava novih medija smanjila društveni značaj i kritičnost publike te dovela do samootuđenja čovjeka. Mijenja se i konvergencija medija te ih više ne percipiramo samo kao sredstva prijenosa informacija, već kao čimbenik koji utječe na društvo i postavlja temelje novih vrijednosti i načela kojima teži suvremeni čovjek. Suvremeni procesi migracije stanovništva dominantne su teme kojima se mediji u posljednje vrijeme bave. Pitamo se jesu li mediji više etički uvjerljivi kada nas pozivaju na kulturnu i socijalnu integraciju migranata ili su medijski odgovorni u svojim izvješćivanjima. Služe li mediji kao produžetak ljudskoga razmišljanja i djelovanja ili kao vodiči i medijatori kulturne stvarnosti u kojoj su građani postali pasivni i neaktivni sudionici političkih, ekonomskih, socijalnih i migracijskih procesa i promjena. Max Weber prema tome razlikuje dvije vrste odgovornosti na koje poziva medije. Razlikuje etiku odgovornosti i etiku uvjerenja. Prosuđuju li mediji ispravnost djelovanja ponajprije prema predvidivim posljedicama ili vrjednuju ispravnost djelovanja na temelju uvjerenja, ključna su pitanja kojima se bavimo u ovome radu. Ključne riječi: masovni mediji, suvremeni migracijski procesi, kultura, integracija, etika odgovornosti, medijska etika, moralna prosuđivanja

In this article we will present a transdisciplinary approach to carbon sequestration in agricultural soils. The software provides a method proposed to measure the amount of carbon that can be captured from different soil types and different crop. The application has integrated an intuitive interface, is portable and calculate the number of green certificates as a reward for farmers financial support for environmental protection. We plan to initiate a scientific approach to environmental protection through financial incentives for agriculture fits in EU rules by taxing big polluters and rewarding those who maintain a suitable environment for the development of ecological and competitive agriculture.

The paper presents the use of a Moeller PLC in the automation of an artesian fountains from Baia Mare. The application is developed in Ladder Diagram and contains two modes of operation. The first mode is the Automatic Mode in which are defines certain operating times of the artesian fountains pumps. These set times make recurrence of the operation. The second mode is the Manual Mode in which each pump is operated independently. Manual mode is only active for service personal, according to the user accounts and authorization rights of its. All orders are made with a touch screen Weintek in menus that are created for application. Using the Service Menu can visualize defects occurred during the regime of operation, which is recorded.

Introduction/Objective: The efficacy and safety of bevacizumab (BEV) in combination with capecitabin and irinotecan in first-line therapy of patients with metastatic colorectal cancer (mCRC) were studied. In order to improve safety and efficacy of chemotherapy, as well as to reduce adverse reactions to a minimum, doses of active agents applied were changed in relation to previously employed schedules. Methods: Patients with histologically documented mCRC who have not previously received chemotherapy or had received adjuvant or neoadjuvant chemotherapy, which ended 6 months before capecitabin treatment (1000 mg/m2 per os from 2nd to 8th day of each cycle), irinotecan (175 mg/m2 every 2 weeks), plus bevacizumab (5 mg/kg i.v. every 2 weeks) were observed. Results: The study, conducted as a prospective one included 35 patients of both sexes. Overall response rate (ORR) of 28.6%, partial response (PR) of 28.6%, progressive disease (PD) of 28.6% and stable disease (SD) of 42.8% were found. Progression-free survival (PFS) of the patients analyzed was 11.3 months (95% CL: 9.1 - 12.9) while overall survival (OS) of the patients included was 25.2 months (95% CL: 17.4 - 28.4 months) and 117 adverse effects were recorded in 24 patients. Alopecia, nausea and vomiting, hemorrhage, hand-foot syndrome, diarrhea, abdominal pain, proteinuria, and hypertension (51.4%, 37.1%, 37.1%, 25.7%, 22.8%, 20.0%, 20.0% and 17.1%, respectively) were most frequently observed adverse effects. Conclusion(s): The results of this clinical trial support and recommend the use of bevacizumab plus capecitabin and irinotecan in the doses and schedule applied throughout this study as first-line treatment of mCRC patients.