Outdated utility vehicles represent a particular challenge for transitional countries in performing daily business operations. The lack of financial resources for purchasing new vehicles, along with the absence of spare parts, is an additional challenge. This paper examines the optimization of marketing and business indicators in the CNC (Computer Numerical Control) metal processing sector for the purpose of repairing worn parts and components of trucks powered by internal combustion engines. The aim of the research was to define and rank 13 key criteria that link operational efficiency and financial performance with the impact of marketing. By reviewing relevant literature and previous studies, as well as engaging seven key experts in the field addressed by the research, the evaluation of marketing indicators was carried out. The IMF SWARA (Improved Fuzzy Stepwise Weight Assessment Ratio Analysis) method, integrated with the Fuzzy Bonferroni operator, was used in this paper to determine the weighting coefficients of the criteria. The research results show that experts assign primary importance to criterion C8 - net profit, followed by C5 - revenue and C7 - capacity utilization, while marketing is viewed as a generator of long-term business success in the regional market.

Razvijanje talenata predstavlja jednu od ključnih aktivnosti u okviru talent menadžmenta i značajno doprinosi zadovoljstvu zaposlenika i ukupnoj organizacijskoj uspješnosti. Cilj ovog istraživanja bio je ispitati nivo razvijenosti aktivnosti razvoja talenata u uslužnim poduzećima u Bosni i Hercegovini, kao i analizirati njihov utjecaj na zadovoljstvo zaposlenih. Istraživanje je provedeno na uzorku od 101 poduzeća, korištenjem Likertove skale i upitnika za menadžere i talentirane zaposlenike. Pouzdanost skala potvrđena je visokim vrijednostima Cronbach-α koeficijenata (α = 0.78 za razvoj, α = 0.84 za zadovoljstvo). Dobiveni rezultati pokazuju da su razvojne aktivnosti u prosjeku visoko razvijene, posebno u malim i srednjim poduzećima. Regresijska analiza je potvrdila da razvojne aktivnosti značajno pozitivno utječu na zadovoljstvo zaposlenih (β = 0.355, p < 0.001), što ukazuje da ulaganje u razvoj talenata nije samo organizacijska obaveza, već i ključna strategija za povećanje zadovoljstva i lojalnosti zaposlenika. Ovi nalazi pružaju važne smjernice za unaprjeđenje HR praksi u organizacijama koje žele zadržati i motivirati svoje talente. Ključne riječi: Talenti, razvijanje talenata, zadovoljstvo zaposlenih

: Salinity is one of the major abiotic stresses limiting chickpea ( Cicer arietinum L.) productivity, particularly in arid and semi-arid regions where soil salinization is intensifying. Developing cost-effective and practical strategies to enhance seedling establishment and early vigor under saline conditions is therefore essential. In this study, we compared two seed-priming agents—1 mM proline and 25 mM NaCl—under identical hydroponic conditions to elucidate tissue-specific responses to 25 mM NaCl stress. Proline priming significantly improved shoot length (by ~23%), total chlorophyll content (by ~19%), and ascorbate peroxidase (ASPOX) activity. In contrast, NaCl priming enhanced root biomass retention (by ~38%) and peroxidase (POD) activity under salinity stress. Both priming treatments induced higher proline accumulation and antioxidant capacity, though with tissue-specific effects: proline favored aboveground resilience, while NaCl strengthened root ionic and oxidative balance. These findings highlight the complementary nature of proline and NaCl priming and support the concept of stress “memory,” whereby plants acquire enhanced readiness to cope with salinity. Integrating such priming strategies into chickpea cultivation could contribute to improved yield stability and sustainability in saline agroecosystems.