Bosnia and Herzegovina has witnessed continuous depopulation since 1991. Depopulation was foreseen even without the emergence of war, but not nearly to that extent or that early. Bosnia and Herzegovina is in a worse demographic position than the European Union countries that show similar demographic trends. Very low birth rates, low fertility and low natural population growth have been recorded in the time of weaker economic development, which increasingly accelerates the emigration of the educated population in particular, and permanently adversely affects the reproductive potential of the country. This paper considers a hidden mutual relationship between the demographic situation (natural change, population ageing) in Bosnia and Herzegovina and its citizens' system of values. According to the survey conducted on 614 respondents, Bosnia and Herzegovina's citizens have fewer children than they would like.

Abstract The aim of this research is to segment foreign tourists to Sarajevo based on the frequency of visits in order to make a distinction between first-time and repeat foreign tourists. The purpose is to discover if repeat foreign tourists have more positive intention to revisit and recommend Sarajevo, if they have more positive attitude towards overall satisfaction with tourist destination and if they have more positive opinion about the general quality of this tourist destination offer than first-time foreign tourists. The study used a quantitative approach for research. The survey sample is a convenience sample of 250 foreign tourists who visited Sarajevo during the winter (from December 10, 2018 to January 31, 2019). To achieve scientific relevance, during the analysis and interpretation of the obtained data, descriptive statistics and Mann–Whitney U test were used. The results showed that there was no statistically significant difference, and that first-time and repeat foreign tourists had the same intention of recommending Sarajevo, had a positive attitude towards the overall satisfaction of the tourist destination and had the same opinion about the general quality of this tourist destination offer. The results also indicated that repeat foreign tourists had more positive intention to revisit Sarajevo.