Early-stage entrepreneurs struggle to find financial access to different types of services that help develop their businesses. In recent research, complementary currency systems have been identified as promising alternatives to the deficit of money for accessing goods and services. The purpose of this study is to explore the potential of service design as a tool to create more resilient currency services that enable the exchange of digital credits between entrepreneurs. The theoretical investigation focused on relationships between complementary currency systems as resilient strategies and sociological interpretations of value exchange. Furthermore, service design tools, methods, and approaches are applied to the thinking towards social currency innovation. The resulting Conceptual Framework for Social Currency Innovation (CFSCI) highlights the potential of service design in making services more accessible, transparent, and affordable. Service design is relevant in understanding financial transactions, as it helps to perceive exchanges between entrepreneurs as services. Service design research can contribute to a reframing of issues of unaffordable services by conceptualizing service systems that enable skilled individuals to exchange their knowledge through social currencies. These new currencies make transactions between entrepreneurs possible and the service design perspective makes them more meaningful for the users.

Abstract Design supports entrepreneurial activity through new products, services and business designs, linking users, organizations and ecosystems. In this paper we explore services that support early-stage entrepreneurship. Fostering entrepreneurship is seen to create employment and economic wellbeing, especially in low resource environments. While service design practice has reached maturity, it is unable on its own to fully address the complexity in these services. In this paper, we suggest that complementary systemic level approaches are needed to build up coherent service ecosystems through an investigation of the perceptions of early-stage entrepreneurs regarding their service ecosystem in the resource-scarce East Zone (EZ) of São Paulo, Brazil. We found there were fundamental gaps in public policies, mentoring, access to capital and business networks, together with relatively underdeveloped skills and abilities in accessing markets. We contribute to modelling service ecosystems, identifying systemic gaps and defining a high-level agenda for service design to support early-stage entrepreneurship.

Engaging students as partners in university-industry collaboration (UIC) through challenge-based and real-life projects creates significant value for all participants through novel educational approaches, talent recruitment, user-driven innovation, new resources, and research-related opportunities. However, as these practices have developed iteratively over time in industrialized countries and are highly context dependent, it is unclear how they can be best transferred to emerging economy contexts. In this paper, we present a research and design process of creating an innovation intermediary to foster student-centric UIC in Nairobi, Kenya. Seen as a set of services that reside on a multilevel platform, the intermediary aims to add value to the existing ecosystem through open access knowledge sharing, promoting partnerships, and mentoring for impact in an integrative, complementary way. Through a four-step qualitative research process involving interviews and co-creation workshops with local stakeholders, we examine the ecosystem, define value creation, design the services of the intermediary, and propose a step-wise model for further diffusion. We note the importance of establishing a solid rationale for collaboration, understanding the expected value to be created, creating a neutral space for the collaboration, and planning the implementation in detail. We contribute to transferring student-centric UIC practices into emerging economy contexts.

In recent history, different design approaches have been entering fields like management and strategy to improve product development and service delivery. Specifically, entrepreneurship has adopted a user-centric mindset in methodologies like the business canvas model and the value proposition canvas which increases the awareness of the users’ needs when developing solutions. What happens when a service design approach is used to understand the entrepreneurs’ experience through the creation of their startups? Recent literature suggests that entrepreneurial activity and success is conditioned by their local entrepreneurship ecosystem. This study investigates the Entrepreneurship Ecosystem of Medellín, Colombia - an ecosystem in constant growth but that lacks qualitative analysis. The sample consists of 12 entrepreneurs in early-stage phase. The data was gathered with two design research methods: Cultural Probes and Semi-structured interviews. The analysis of the information collected facilitated the development of 4 insights about the entrepreneurs and an experience map to visualise and interpret their journey to create a startup. The results of this study reflected the implications of the ecosystem, the explanation of the users’ perceptions and awareness and propose a set of ideas to the local government to improve the experience of undertaking a startup in Medellín.

Designing the Invisible provides a foundational collection of the main definitions, theories, and concepts necessary for understanding and learning about the Service Design field. The main aim of t...