Esta tesis aborda un fenomeno cada vez mas popular: la servitizacion de la fabricacion, una oportunidad de crecimiento para las empresas industriales a traves de un modelo de negocio enfocado hacia los servicios. Sin embargo, la implementacion de una estrategia de servitizacion en las empresas industriales desencadena importantes desafios no resueltos a nivel de gestion, lo que demuestra la importancia de la investigacion en este ambito. La tesis se basa en estudios exhaustivos de los principales fabricantes multinacionales de bienes de equipo que tienen actualmente un modelo de negocio exitoso basado en servicios. El discurso de la presente tesis doctoral se basa en tres estudios estrechamente interconectados. El primer estudio es un estudio de caso exploratorio en profundidad de una empresa industrial sueca mediante la comparacion cruzada de dos iniciativas de servitizacion, una que tuvo mucho exito y otra que tuvo menos. El segundo estudio yuxtapone 10 filiales mundiales de la misma empresa industrial sueca para comparar y contrastar como se desarrollo el proceso de servitizacion. Este estudio se centra en la gestion del desarrollo de la capacidad del servicio, asi como en la gestion de las tensiones emergentes entre las unidades de negocio de productos y las unidades de negocio de servicios. El tercer estudio amplia el alcance de la investigacion mediante el analisis de cuatro empresas industriales que desarrollaron servicios avanzados con exito (por ejemplo, contratos basados en resultados). Finalmente, el cuarto estudio se enfoca en 12 casos de estudio de proveedores de productos que cambiaron a modelos comerciales abiertos. Esta tesis contribuye a la literatura de servitizacion y la literatura del modelo de negocios mediante el estudio de tres modelos de modelos de negocios para empresas industriales: modelo de negocio de producto, modelos de negocio de servicio y modelo de negocio de resultado. Esta tesis descompone el contenido de los elementos del modelo de negocio que sustenta los arquetipos del modelo de negocio, asi como la configuracion y la relacion entre los elementos del modelo de negocio. ----------ABSTRACT---------- This thesis tackles an increasingly popular phenomenon – servitization of manufacturing – a growth opportunity for industrial firms through a service-led business model. However, implementing a servitization strategy in industrial firms triggers multifaceted challenges and requires further research. The thesis builds on extensive studies of world leading multinational capital equipment manufacturers that develop a successful service business model. The dissertation builds on three closely interconnected studies. The first study is an in-depth exploratory case study of a Swedish industrial firm by cross-comparing two servitization initiatives—one that was highly successful, and one that was less so. The second study juxtaposes 10 worldwide subsidiaries of the same Swedish industrial firm to compare and contrast how the servitization process unfolded. This study focuses on the management of service capability development, as well as the management of emerging tensions between the product business units and service business units. The third study extends the research scope by analyzing four industrial firms that successfully developed advanced services (e.g. outcome-based contracts). Finally, the fourth study focuses on 12 case studies of product providers that shifted to open business models. This thesis contributes to the servitization literature and business model literature by demarcating three business model archetypes for industrial firms: product business model, service business models and outcome business model. This thesis unpacks the content of the business model elements that underpins business model archetypes as well as the configuration and the relationship between the business model elements.
Intensity of action and frequency of high and low pressure barometric fields of large and medium scale have great influence on dynamics of pluviometric regime. On their action depend characteristics of thermic regime, relative humidity, cloudiness and windiness, which directly affect the precipitation. Concerning that the water balance is difference between the inflow and evaporation, it comes that precipitations do not have just special role, but they are also the most important factor of the Una river regime. Disposition and precipitation structure are the river regime's essential assumptions, so at the same annual height of precipitation, we have more water in rivers in the year with more precipitations during the colder period. Then we have less evaporation so the inflow from the basin is bigger. The amount and disposition of the precipitation in the Una River basin is analyzed in this paper in order to define the pluviometric regime of this area. Pluviometric regime greatly influences the Una river regime and water balance, what was the reason for this analysis and further hydrological research in the Una River basin.
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