The aim of this chapter is to research and present strengths and limitations of social media analytics tools used in the financial sector. Emphasis is on the business point of view that sees the social media analytics as a collection of tools that transform semi-structured and unstructured social data into noteworthy business insight. There are two main aspects of social media analytics: the technology aspect which covers identifying, extracting, and analyzing social media data using sophisticated tools and techniques; and the business aspect which interprets the data findings and aligns them with business goals. Namely, it is simply not enough to have a social media analytics tool; the tool should be strategically aligned to support existing business goals. The chapter offers a framework for easier adoption and implementation of these tools in the financial sector.

The paper presents the results of research related to students’ perception of enhancing their critical thinking during studies at higher education institutions (HEIs). The authors developed a questionnaire and conducted the research at the public universities in Bosnia and Herzegovina (BH) in order to investigate students’ perception of enhancing their critical thinking during studies at the university. Namely, in a 21st century, the employability of fresh graduates highly depends on their soft skills, especially their ability to think critically in solving the problems. The aim of the presented research is to find if BH students are aware of the necessity to enhance their critical thinking abilities during their studies in order to be better prepared for their future jobs.

This chapter explores the importance of using ICT in education, focusing on the strong potential of ICT's ability to ease the process of inclusion. Namely, ICT could be a particularly valuable tool for people with disabilities; these tools can improve these individuals' quality of life, reduce social exclusion, and increase social participation. Inclusive education involves focusing on the individual needs of learners, helping them to overcome any barriers that may prevent them from reaching their potential. Through the extensive use of ICT in education, it becomes possible to meet the specific needs of different groups of students, including students with special needs. This chapter presents brief analyses of different supportive technologies, such as hardware and software solutions, Web 2.0 technologies, virtual learning environments (VLEs), virtual worlds, and other similar technologies. The chapter will also stress some open issues, including limitations in interactions, communication, and learning.

This article analyses the presence and activity on the field of social media in the countries that belonged to the same state in the past: Bosnia and Herzegovina (BIH), Kosovo, Montenegro, Serbia, the Former Yugoslav Republic of Macedonia – these named as Western Balkan Countries (WBCs) – and, Slovenia and Croatia as EU member states. The authors have analysed the official profiles of the respective countries on social media and calculated the Facebook Assessment Index (FAI) for WBCs, and Croatia and Slovenia as a benchmark. The results show that Twitter and Facebook are the most used social media. In WBCs group, the FAI index could not be calculated for BIH and Serbia, while the other two countries had high index values. Benchmark countries have lower values but they are significantly highlighted by individual sub-indices. The governments of the researched countries mostly publish promotional information about their work. Consequently, they have a relatively small number of friends/followers/subscribers and comments/shares/likes on social media. Therefore, these countries fail to use the full potential of social media to increase visibility and transparency of their work and to ensure communication channel for idea and information exchange between government and citizens, making the public policies design more inclusive and increasing trust between government and citizens. The findings provide an insight into the nature of activity on social media in WBCs. While FAI scores show that WBCs do not lag far behind established benchmarks, the research proves that some of the weights proposed in the literature and used in the calculation of FAI index are too simplified to adequately evaluate posts on the Facebook pages. Hence, this article contributes above all to the awareness regarding further potentials and the interdisciplinary aspects of stately social media usage, in theory and practice alike.

The paper presents the research of the current state of the presence and activities of higher education institutions in Bosnia and Herzegovina (BiH) on social network sites (SNS). Although higher education institutions in BiH have recognized the necessity of using social networks for communications with their stakeholders, especially students, they still struggle with the content posted on SNS and its frequency. The authors use content analysis to examine SNS posts from BiH higher education institutions and engagement from their constituents on these posts. Results show that there are significant differences in engagement received on posts across institution type and according to content and type of posts. The aim of the paper is to analyze if HEIs in BiH use SNS and to what degree, as well as if there is any difference between public and private institutions related to the usage of SNS.

Corruption is an influential and widespread problem. One part of it is so-called petty corruption, related to large-scale bribe giving by ordinary citizens trying to influence the works of public administration or public services. As it is with all means of corruption, petty corruption is related to the level of democracy (or administration efficiency) in a society. The developed model captures some of the factors related to corruptive behavior, as well as people’s attitude towards petty corruption. It has four basic elements: user’s perception of corruption in the society of interest, the influence of social interactions, the influence of penalizing mechanism, and influence of campaigns against petty corruption. The model is agentbased, developed in NetLogo, with a lot of random settings that provide a wider scope of responses. Interactions of different settings for variables of elements provide insight into the influence of each element on attitude towards petty corruption, as well as petty corruptive behavior. Keywords—Agent based model, attitude, influence, petty corruption, society.

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Popularity and adoption of social networks among young people, especially Millennials have been in full swing during the last decade. Many researches have shown that social networks, Facebook especially, can be successfully used for educational purpose, not just for leisure. The authors are interested in exploring the situation related to the use of Facebook in higher education in Bosnia and Herzegovina. Research is aimed to explore what students think about and whether they will accept and use Facebook in their education. The paper presents the results of research conducted among students of the Faculty of Economics at the University of Mostar in Bosnia and Herzegovina. The results confirm that students do not have a negative attitude and aversion to the use of Facebook in education, although the educational usage of Facebook is not everyday practice at the Faculty of Economics at the University of Mostar. The findings show that Facebook is already in use for the exchange of materials and information and that the students are ready for active implementation of Facebook for educational purposes, especially in communication with teaching staff, which would benefit for both sides.

Bosnia and Herzegovina is a country with complex and asymmetrical structure (two entities, District Brčko, and cantons with own government and ministries), The number of ministries in the BiH is enormous. Coordination between so many governments and ministries is demanding while most of the citizens are completely lost in that institutional labyrinth. One of the possible ways how governments and their institutions could help citizens, ensure direct communication with them and improve mutual coordination is more intensive use of social networks (Facebook, Twitter). Social networks have potential to increase visibility and transparency of the work of governments and their institutions. Also, they could make policy processes more inclusive and increase confidence between governments and citizens. The main goal of the paper is to explore presence and activity on social networks in BiH government institutions, to discuss major challenges and to propose potential options for better implementation of social networks in these institutions.

The paper presents analysis of the storage systems used by social network sites. Namely, the social networks are one of the main driving forces behind the NoSQL database development. Facebook and Twitter were, together with other the Big Data players like Google and Amazon, first faced with the limitations of relational databases in solving their needs related to unprecedented transaction volumes, expectations of low-latency access to massive datasets, and nearly perfect service availability while operating in an unreliable environment. The first NoSQL databases arose as internal solutions created out of necessity, and not with the intention to abandon relational databases. But the main question is if, after more than ten years of development, NoSQL databases proved that they could be valuable storage solutions for social networks’ data. The paper shows that there is still a lot of room for improvement in the use of NoSQL in social networks and provides some suggestions on how NoSQL databases can bring additional value to social network sites.

Abstract Background: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relations with clients and strengthen their brand through raising client loyalty. Objectives: The paper explores and analyses the current presence of banks in Bosnia and Herzegovina on social networks. Methods/Approach: The paper studies the presence of 24 banks in Bosnia and Herzegovina on social networks and analyses the basic characteristics of profiles/pages of the banks on the most popular social networks. Results: A half of the banks have their profiles/pages on different social networks (mostly on Facebook and YouTube). They use the profiles/pages mainly for content marketing, i.e. for presenting their business operations. Unfortunately, banks do not encourage interaction with clients, except through likes. Conclusions: The analysis does not show that banks have a systematized and planned appearance on social networks. There is a plenty of room for improvement, and it is necessary primarily to address the interaction between clients and banks through social networks.

The paper presents results of research related to the presence and activities of banks in Bosnia and Herzegovina on social networks. The results of research show that banks in Bosnia and Herzegovina mostly use Facebook, mainly as a marketing tool. Although customer engagement is essential in the banking industry, banks in Bosnia and Herzegovina are still not very successful in using social networks as a real communication tool. Namely, social networks are a very powerful channel through which banks could reach out to their customers in order to find what products their customers want, what decisions they can make to improve relations with customers and what they may be doing that annoys their customers. But, it seems that banks do not understand that they need to be willing to implement some of customers suggestions posted on social networks, otherwise customers will not come back, will not become fans or loyal friends of the tribe. The paper shows that there is a lot of room for improvement in the use of social networks in banks in Bosnia and Herzegovina and provides some important guidelines and suggestions on how banks could use social networks to enhance relationships with customers and develop mutual trust.

NoSQL databases, as a relatively new approach to data organisation and management, arose as a response to the enormous growth of data generated through extensive use of Internet and Web 2.0 applications. Today, the term Big Data is generally used to describe this data explosion, where huge amounts of structured and unstructured data are in question. NoSQL databases show great potential in working with Big Data, especially in situations where relational data model does not fit. The aim of this paper is to present the main features of NoSQL databases that make them the first choice in Big Data management.