SOCIAL NETWORKS – POTENTIAL AND CHALLENGES IN BOSNIA AND HERZEGOVINA GOVERNMENT INSTITUTIONS
Bosnia and Herzegovina is a country with complex and asymmetrical structure (two entities, District Brčko, and cantons with own government and ministries), The number of ministries in the BiH is enormous. Coordination between so many governments and ministries is demanding while most of the citizens are completely lost in that institutional labyrinth. One of the possible ways how governments and their institutions could help citizens, ensure direct communication with them and improve mutual coordination is more intensive use of social networks (Facebook, Twitter). Social networks have potential to increase visibility and transparency of the work of governments and their institutions. Also, they could make policy processes more inclusive and increase confidence between governments and citizens. The main goal of the paper is to explore presence and activity on social networks in BiH government institutions, to discuss major challenges and to propose potential options for better implementation of social networks in these institutions.