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Belma Buljubašić

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The paper describes the continuous attacks on the socialist Republic of Bosnia and Herzegovina and its political leadership during the eighties of the last century. The destabilization of the B&H communist leadership was conducted from the power centers in Belgrade - primarily from the intellectual centers and through the media. The leadership of this republic is described as extremely repressive, and Bosnia and Herzegovina is the so-called dark province, in which intellectual creativity and any criticism of the system and government is prohibited. At that time, Yugoslavia was in an extremely unfavorable economic position, but in the Serbian media, BiH was presented as an exception compared to most other republics in the Federation. In addition, BiH was presented as a non-national republic, and there were frequent stereotypes and negative content about Muslims, who were the majority people of this republic. Numerous events were turned into affairs, which weakened the leadership and destroyed the Bosnian society.

The paper analyzes the last Yugoslav television series A Better Life (Bolji život) the broadcast of which ended when the war had begun on the territory of the SFRY. More than thirty years after the end of the first broadcast of the series, it is still popular in Croatia, Bosnia and Herzegovina and Serbia, which is noticeable through numerous reruns, but also popularity on social networks, as well as numerous quotes from the series that are used in colloquial speech. The paper presents the content of the series and the main characters, as well as the most important secondary characters, briefly explains the then political and media situation in the different republics of the SFRY, which was completely uneven, which led to numerous antagonisms between nations, so in this context the series A Better Life was singled out as a series that was equally followed by citizens in all the republics, which was a phenomenon. In the context of today, the series is analyzed through the prism of Yugonostalgia, and the content of the series is analyzed through several themes that appear in the series: everyday life and rituals, dealing with the consequences of the economic crisis, the conflict between rural and urban among the residents of Belgrade, i.e. the so-called old Belgraders and so-called newcomers.Certain stereotypes appeared in the series, primarily gender stereotypes, that is, the roles of men and women in society were repeatedly pointed out through the dialogues. Although at the time of filming of Better Life, inter-ethnic relations in SFRY were in crisis, the screenwriter skilfully avoided national stereotypes, although they appeared in several scenes, which is also included in the analysis of the series. Although the series depicts a politically turbulent time, nowadays it is viewed almost romantically, as a chance for a lost better life and missed opportunities.

Belma Buljubašić, Lejla Turčilo

In this article the subjects of discussion are importance and role of media literacy in the modern society. Te authors gave us a short review of the activities in the feld of media literacy in Bosnia and Herzegovina, importance of media literacy and the role of lifelong learning centres for the development of this concept. Media scene in B&H is extremely complex and the citizens are exposed to different contents of numerous media,74 Belma Buljubašić, Lejla Turčilo which also includes propaganda activities, fake news, disinformation, etc. In education policies in B&H the signifcance of this concept has not been recognised, and the students do not study media and information literacy in the process of formal education. Furthermore, media literacy for adults is neither being considered nor developed, hence the authors suggest that the lifelong learning centres could (and should) be the places where the aspects of media literacy are tackled through short-term and long-term training programmes.

Even though the media should inform, educate, socialize and entertain, we daily witness that media manipulation becomes prevailing function of journalism. On the other hand, the term once known as cultural media nowadays in either completely alienated or deliberately ignored. Investigative journalism is replaced by bare sensation and a fight for increased circulation or ratings. Journalists regulary impose their opinion, place disinformation and contradictions; neverthless, we always seem to return to them. Media offer its own picture of the world, frequently a false one, but the public accepts it as the absolute truth, showing no wish or need to check credibility of provided information. Although media bears one great and essential role in society, it, at the same time, causes numerous troubles. If we reflect upon our recent history, one can conclude that our region was the best and worst example for misuse of media, with consequences still evident in our everyday lives.

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