Oreo has decided to dazzle and amuse their growing fan base with an creative strategy involving cookie and cream sculptures based on fan posted pics. As part of their latest marketing campaign “Cookie vs. Creme”, the word’s favorite cookie manufacturer asks the crowd to choose their preferred element of the monochrome duo, and Instagram a…

Socialmatic may not be a common household name yet, but with instagram’s iconic imagery behind it and Polaroid’s name and technology to back it up, socially fun things are bound to happen. This neat photo gadget said to premiere in 2014 uses the android operating system and has a small, built in printer, allowing the…

Huawei, the information and communications technology solutions provider now holds the bronze in its sector with 4.9% of the market share. For an even more impressive number, we can consider the 89.5% year-on-year increase in growth that Huawei has experienced thanks to the 10.8 million shipments it had in the fourth quarter of 2012. With…

A crowdsourced music project of global proportions has kicked off, with the popular Swiss DJ and producer Avicii at the head of the digital orchestra. A YouTube video was released yesterday, inviting all those willing and music savvy enough to record and send in their melodies in which will later be fused with the crowd…

It’s quickly becoming apparent that the next biggest thing is creating the next biggest thing. Since the internet has become a widely accessible commodity, it no longer matters whether you’re 7 or 77, if you’re skilled and have the willpower to engage that skill in nurturing a great idea, the path of entrepreneurial stardom is yours…

Going green is just one of those things you’re going to have to do if you’re a big brand, sooner or later. It’s like crowd sourcing or interactive ads – If it’s not part of your strategy in the near future, you’re not doing it right. More importantly, the scrutinizing consumer eye needs a good…

Director Guy Ritchie did a great job directing the action packed unraveling of the already very scantly clothed David Beckham in the newest H&M spot. David jumps in and out of the pools of his affluent neighborhood while chasing after a bathrobe on-the-run. By end of the spot, there’s bus full of tourists, incredulously left…

The folks responsible for the marketing of Diet Coke has decided to keep on promoting health awareness to their consumers, this time by supporting The Heart Truth campaign, lead by the National Heart, Lung, and Blood Institute. In fact, diet coke has been a passionate partner in the initiative for six years now, and they’ve…

The idea behind the two ads done by the McCann Worldgroup Helsinki is very simple – connect the symbolic, now omnipresent reference of a ‘Foursquare pin’ with a sexual partners potential history. How many people someone else has been with is still considered confidential, even though social media is turning a lot of what used…

Its been a revolutionary year for Microsoft. The IT giant now offers a new user interface, a new tablet, and of course, a new phone. Things seem to be going well, and it’s time to call in the celebs. And not just any celebs! The Windows 8 phone kick-started its ads with superstars Jessica Alba and…

Rivalries between companies of a similar nature is not a foreign concept. Apple vs. Samsung, Adidas vs. Nike… Most of the time these battles are handled with a subtle grace. Some punches are thrown back and forth but rarely do we see a direct attack that has it’s own 4 minute video with a private…

The ‘Love Comes In Every Shade’ campaign is the newest from Gap, celebrating the diverse shapes and forms that love can take. From married love to puppy love, Gap’s newest print ads show celebrity pairs in a bright pallet of garments this brand is known for. The photos, done by photographer Peggy Sirota, are wonderfully executed…

We’ve come along way as a civilization. We no longer simply pick our food from a boring menu – we list through a plethora of instagramed gourmet. We no longer stare at boring, motionless pictures to get product-wooed, rather we start up the dynamics to a advertising adventure with the touch of an iButton. We…

Not many people know that the corporate giant known as Coca-Cola isn’t solely interested in spreading happiness via soft drinks and photo sharing media. Besides being the designers of Santa Claus, Coke can now also boast of their own fashion line, which has been gracing  the catwalks of Rio these past couple of years. The…