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Introduction: Timely diagnosis is a prerequisite for the successful treatment of malignant skin tumors. Late diagnosis leads a patient into a situation of losing valuable time and chance for cure. Material and methods: A prospective study was conducted from February 2006 until August 2011 which analyzed the reasons that led to establishing the diagnosis of malignant skin tumors in 220 patients. Patients were divided into two groups: Group A (102 patients), patients with diagnosed melanoma, and group B (118 patients) of patients suffering from basocellular (BCC) and planocellular cell (PCC) skin cancer. Parameters for comparison of analysis results were the reasons for coming to examination and reasons for not coming to the examination, because of which skin cancers were not diagnosed in time. Goal: To determine the factors that influences the establishment of late diagnosis and treatment of skin tumors. Results: It was confirmed that the prejudices of patients that tumors of the skin „should not be operated because it is dangerous“ is the main reason for late diagnosis. At the same time it is confirmed that the belief that it is unnecessary to operate congenital changes of the skin is the second most important reason for delayed diagnosis of malignant skin tumors.

Udžbenik nelinearno razmatra kazalisne povijesti na razlicitim dijelovima svijeta u interakciji s kazalisnim okruženjima, historijskim, antropoloskim, kulturalnim, politickim, gospodarskim i okruženjima publika.

Rad pregledno pokazuje međuodnose kazalista i gospodarskog okruženja kroz povijest, kao i sustavna znanstvena istraživanja i rezlutate razlicitih teorijskih proucavanja tog odnosa.

rad daje pregled stanja istraživanja fenomena gledatelja i publika u hrvatskoj i svjetskoj teatrologiji, razmatra nacine pristupa fenomenu gledatelja i pokazuje koja sve znanstvena podrucja i discipline obuhvaca interdisciplinarno istraživanje fenomena kazalisnih publika

B. Bakal, Teodor Celakoski, Vesna Čopć, Philipp Dietachmair, Milena Dragićević-Šešić, Davor Fulanović, Marija Juri, Jasna Kovačević et al.

rad se bavi problemima nepostojanja strateskog planiranja u hrvatskoj kulturnoj politici, nepostojenjem artikulirane vizije i misije hrvatske kulturne politike, problemima koje takva situacija postavlja pored porakticno djelovanje u kulturi, kulturnu edukaciju i edukaciju u podrucju kulrturnih politika i strateskohg planiranja kulturnih djelatnosti, kao i prijedlozima za poboljsanje stanja i pitanjima koja bi bilo nužno rijesiti kako bi se nedostaci otklonili

rad se bavi pitanjima organizacije, ustroja i prilagodbi hrvatskoga kazalista u (post)tranzicijskim vremenima, uzimajuci u obzir siroki kontekst svih tranzicijskih zemalja u podrucju kazalisnoga života, sistematizirajuci tipove i vrste iskustava i pregledno razmatrajuci osnovne pozitivne i negativne aspekte promjena koje je donijela tranzicija

hrvatsko razumijevanje marketinskih odnosa u kazalistu, primjena suvremenoga marketinga na kazalisno poslovanje u Hrvatskoj

Razumijevajuci rat kao tipicno i tradicionalno "musku stvar" s kulturalnog, tradicijskog, politickog i historijskog motrista, hrvatske dramaticarke nude drugu mogucnost - vlastiti ženski pogled na rat i ratnu traumu u svojim dramskim tekstovima.

D. Lukić, Vedran Mihletić, Damir Terešak, S. Banović, A. Ostojić

The biggest reason why the industry is embracing optimizers now is because it needs them to manage the number of options available for a typical media plan. In 1980, when a national TV advertising plan was constructed from a base of about 20 viable national TV outlets, a media planner could do a reasonable job of sorting through the potential combinations to come up with an optimal plan. That year media planner had about 1,024 viable combinations to consider. But in 1998, with 100 national TV outlets that same media planner would need to process 1.125 quadrillion different combinations to arrive at the optimum mix for a given plan. That is simply too many variables for a human being to process and is the greatest argument for the development of optimizers. Optimizer is a tool that allow us to achieve communications objectives in a reasonably efficient manner. Optimizers are not going to replace the inherent skill of a good media planner. What they're going to do is let him go through a number of options quickly and then pick one that's quickly and then pick one that's best suited for his communications objectives.

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