This paper presents the author Rhonda Byrne and her works in the context of the role of human thoughts in the daily life. Special attention is paid to her work The Secret as it represents the foundation which makes it possible to construct her teaching from. Also, this paper explores the reception of The Secret in the former Yugoslav countries.

This paper contains a theological and philosophical consideration of the New Thought phenomenon. New Thought is a phenomenon quite unknown not only in Bosnia and Herzegovina, but also in the neighbouring countries of the region, and therefore not fully explored. The author offers a comprehensive account of New Thought, which entails a presentation of socio-historical, religious as well as cultural contexts that fostered the emergence of New Thought teaching. West-European and American religious contexts are particularly emphasized because this is where New Thought was created. New Thought phenomenon favours the role of human thoughts in the realisation of the full potential of human life and insists that the state of human thoughts directly affects the profiling of the quality of life.