The paper attempts to offer answers related to the development of competitive positioning strategies in companies in Bosnia and Herzegovina, as well as to detect the effect of the factors under observation (market coverage, quality, price and advertising cost) on market positioning, that is, elements that affect a company's competitive advantage. According to these factors, the paper identifies and classifies three competitive positioning strategies and tests the effect of these strategies on performance.

In the paper, we presented results of the research, realized with the goal to test main determinants influencing on FDI stock in manufacturing and services in transitional countries, precisely CEE countries. Some of the conceptual issues identified under possible differences of FDI determinants in manufacturing and services we started with were: (l) What are the most important determinants of FDI in manufacturing and services? (2) Are there significant differences between the main influencing determinants/factors between manufacturing and services? (3) Are there significant differences between FDI determinants for developing countries/transitional countries and industrial countries? (4) What are the implications for policies and strategies to attract FDI in different industries for developing countries? Dependent variable used in this paper is the FDI stock p/c (NACE I-digit) into manufacturing and service sector for each observed CEE country, in the period 1999-2006. In case of our sample countries, a set of possible FDI determinants was selected from the pool of traditional and institutional-related determinants in the literature, and relevant indicators available. Empirical analysis was conducted by the regression assessment of panel data, using the set of data for CEE countries, studied over eight years. We estimated fixed effects model and OLS with panel-corrected standard errors (PCSEs) using Prais-Winsten to take into account the AR(l) process. Two out of four traditional variables showed differences between the manufacturing and service sector: (a) Inflation, as the indicator of macroeconomic instability, was not statistically significant for manufacturing sector but it was significant for service sector; (b) wages had statistically significant influences on the FDI in manufacturing sector, but had no influence on service sector. Looking at the results of testing indicators we had found significant differences between all indicators: (a) Privatization influenced on FDI attractions in manufacturing sector and it was significant for service sector, with negative influence; (b) wages had statistically significant influences on the FDI in manufacturing sector, but had no influence on service sector; and finally (c) other two traditional variables-market size indicated through GDP p/c and openness of economy had the same results for both, manufacturing and service sector.

This paper investigates the importance of factor endowment vis-a-vis institutions development in explaining the locational choice of foreign investors in manufacturing sector in SEE countries. Using panel dataset for the period 1999 to 2006 we constructed an econometric model that was used to estimate the determinants of FDI on sectoral level. The determinants were grouped into control variables and institutionally related variables. The selection of control variables was motivated by existing research on FDI, and our results are consistent with the empirical evidence on the key determinants of FDI reported in the literature. Our analysis indicates that the overall quality of the institutions attracts FDI in manufacturing sector in SEE region. Besides, we identified individual determinants by disaggregating to subsets of institutional development. In this context, the results indicate that a few institutional changes enhanced FDI receipts to manufacturing sector: development of privatisation process, liberalization of foreign exchange and trade, development of competition policy and development of infrastructure reform. On the other hand, enterprise restructuring, domestic price liberalization and development of the banking sector do not seem to be a significant motive for FDI in our study, probably because the described institutional changes do not present a significant obstacle to foreign investors.

The aim of this article is to determine the level and the nature of the quantitative and qualitative factors' influences on development of the banking sector and their influence on economic growth in South-East European countries (SEE). We used a OLS model with panel-corrected standard errors (PCSE) and panel data from six transition countries for the period 1999-2006. We measure the qualitative development in the banking sector with the margin between deposit and lending interest rates (INT). Quantitative aspects of the banking sector were measured using variables: Domestic credit to private sector as share of GDP and variable Domestic credit provided by banking sector as share of GDP. Quantitative development of the banking sector affects the economic growth in the observed period, since variable Domestic credit provided by banking sector proved statistically significant. However, the second variable, Domestic credit to private sector, did not prove to be significant in the observed period. With respect to the results obtained for the qualitative banking sector development, the INT variable did not prove significant for economic growth.

This paper basically seeks to assess both empirically and theoretically the significance of institutional infrastructure and its development as a determinant of Foreign direct investment (FDI) stock into South East European countries (SEE) in a manufacturing sector. By providing empirical evidence, it intends to show that the upgraded quality of institutional development is significantly and positively related to FDI into the SEE countries. The paper measures institutional development based on a series of indicators of the progress of the transition process constructed by European Bank of Reconstruction and Development (EBRD). Using panel dataset for the period 1999 to 2006 we constructed an econometric model that was used to estimate the determinants of FDI on sectoral level. Econometric analysis used OLS with panelcorrected standard errors (PCSEs). Our analysis indicates that general measure of institutional development is statistically significant and confirms that the overall quality of the institutions attracts FDI in manufacturing sector in SEE region. The descriptive analysis reveals that most SEE countries managed to attain standards and performances typical of advanced industrial economies only in the areas of Price liberalization and Trade & Forex system, while in all the other observed areas of institutional progress (Large scale privatisation, Small scale privatisation, Enterprise restructuring, Competition policy, Banking reform & interest rate liberalisation, Securities markets & non-bank financial institutions, Overall infrastructure reform and Telecommunications) SEE countries are at different stages of designing, adopting and implementing their institutional reforms. Thus, it can be deduced that the quality of institutional development is still poor, and that significant efforts need to be made to facilitate institutional development in order to attract foreign investors.

U radu je prikazana primjena conjoint analize u proucavanju procesa vrednovanja i kriterija odabira pri kupnji MP3 playera kod segmenta mladih, kao najznacajnijeg segmenta za tu kategoriju proizvoda. Metodologija: Provedeno je nekoliko istraživanja mladih potrosaca u sarajevskoj regiji. Najprije su provedeni nestrukturirani intervjui pomocu fokus grupa u kombinaciji s nizom pitanja visestrukoga izbora i otvorenih pitanja, a sve radi identificiranja varijabli proizvoda i razine njihove važnosti za preferencije potrosaca. Nakon sto su izdvojene glavne varijable i određene razine njihove važnosti, one su kombinirane kako bi se dobili razliciti profili hipotetskog proizvoda. Dobiveni rezultati analizirani su pomocu softvera za conjoint analizu. Spoznaje: Rezultati pokazuju da bi proizvođaci i prodavaci MP3 playara svoje strategije trebali usmjeriti na marku kada ciljaju na segment mladih kao najznacajniji segment za takve proizvode. Istraživanje potražnje i osjetljivosti na cijene pokazalo je da su kupci ove kategorije proizvoda osjetljivi na cijene i zbog toga su spremni mijenjati marke. Ogranicenja: Iako istraživanje obuhvaca vecinu cimbenika koji se odnose na MP3 playere, poželjno bi bilo ukljuciti dizajn kao dodatni cimbenik te vise razlicitih marki. Isto tako, velicina uzorka mogla bi biti veca sto bi omogucilo segmentaciju tržista temeljem dobivenih part-worths.

The primary purpose of this research is to investigate the consumers’ implicit taste associations (sweetness. freshness, and naturalness) towards the color of product packaging in the context of the non-alcoholic beverage product category – orange juice. Moreover, the current research aims to assess how incongruity, as opposed to congruity, between the color package and product color-code/norm may shape a consumer's evaluation (liking/disliking) of a product. The findings indicate that green appears to be the color that would lead to the highest perception of freshness and naturalness. In contrast, grey is the color implicitly associated with artificial flavors and perceived to be stale. The results of this study do not provide evidence for the existence of color/taste correspondences in terms of perceived sweetness. Also, findings suggest that incongruent (atypical) color package – white, might lead to more favorable consumer attitudinal responses than the product’s color-code package – orange. The current research offers relevant insights for both researchers and practitioners.