The Presentation Role in the Study’s Selection: Tourism and Environmental Protection (University of Sarajevo)
The purpose of the paper is to investigate the presentation role in study selection. Presentation and promotion of studies are major issues that academic institutions focus on in order to attract students. The study included students from the University of Sarajevo’s I, II, and III cycles of tourism and environmental protection. Three kinds of reference criteria and indicators were selected: attractive presentation features, promotion approach, and presentation influence on decision. The study’s findings revealed that the faculty’s official website and recommendations are the most influential marketing tools, that the presentation of the study influences choice and decision-making, and that the study’s conception, the modernity of the educational infrastructure, field teaching, as well as the geographical aspect of tourism and environmental protection, are particularly appealing factors.