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2015.
Formation of a tourism brandof Rostov Region for foreign tourists
T authors of the article focus both on aspects of Linguocultural training of professionals to work with foreign tourists and on the problem of the choice of the tourism brand of Rostov Region, its historical stages, as well as the issue of the lack of a systematic approach to its formation. К training of a guide; tourism in Rostov Region; tourist branding; bilingual environment; voice communication. Сетевой научно-практический журнал СЕРИЯ Технологии бизнеса и сервиса Н А У Ч Н Ы Й РЕЗУЛЬТАТ 81