Th is article presents the results of testing the social-entrepreneurial intention model on a student sample at the University of Bihać. Th e classical model of the Th eory of planned behavior was used as a theoretical framework. Regression analysis determined that signifi cant direct predictors of social entrepreneurial intention are personal attitude towards social entrepreneurship ( β =0.212; p=0.007) and perceived behavioral control ( β =0.644; p=0.000), while subjective norms were not confi rmed as a statistically signifi cant direct predictor. Th e model explains 54.4% of the variance of social entrepreneurial intention. 53.8% of respondents have an entrepreneur in their close family. Students who have an entrepreneur in their immediate family achieve statistically signifi cantly higher values in perceived behavioral control, but also statistically signifi cantly lower values in personal attitude, compared to students who do not have a close person who is an entrepreneur. Th at is, students who have a person in their close family who is an entrepreneur, compared to students who do not have such a person, may feel more capable of starting a social entrepreneurial venture, but they may also have a lower degree of desirability to become social entrepreneurs. Due to the lack of quantitative studies in the fi eld of social entrepreneurship, which is still in the phase of building theoretical models, we believe that the results of testing the model of social entrepreneurial intention, presented in this article, will contribute to a better understanding of the application of the theory of planned behavior in the fi eld of social entrepreneurship.

Purpose: This paper examines direct and serial indirect effects of creativity supported at the university on male and female entrepreneurial behavior through entrepreneurial self-efficacy and individual entrepreneurial intent. Methodology: The hypothesized model (which we tested) was a serial mediation model with two mediators. To examine the question of whether the relationship between variables varies by gender, model 6 in PROCESS macro (Hayes, 2018) was utilized separately for male (n = 218) and female (n = 385) students from nine different universities in Bosnia and Herzegovina. Results: Serial mediation of entrepreneurial self-efficacy and individual entrepreneurial intent in the relationship between creativity supported at the university and student entrepreneurial behavior were supported in both male and female samples. Conclusion: Serial mediation analyses indicated that a higher level of creativity supported at the university will improve student entrepreneurial self-efficacy, which may increase their entrepreneurial intent, and consequently, their entrepreneurial behavior. When the university encourages students to produce new ideas and examine old problems in new ways, it improves student confidence in their ability to mobilize cognitive, motivational, and behavioral facilities to perform entrepreneurial tasks successfully, and, in response, students demonstrate a higher level of individual entrepreneurial intent and a greater propensity for entrepreneurial behavior. However, it should be noted that an indirect effect of UC on EB only through EI was not significant in the female sample, which highlights the importance of ESE in the relationship between UC, female EI, and female EB. The results opened up a new field of research on how other types of creativity and other types of university support may affect students’ entrepreneurial behavior.

Corporate Social Responsibility represents the voluntary and expressed concern of the company towards itself and its employees and towards the environment in a way to avoid or to minimize the negative consequences of its activities and to encourage, improve, and invest in its own development and development of the society. As Bosnia and Herzegovina belongs to a group of countries in development with a traditionally rooted philanthropy, we expect that the presented results of this paper will contribute to the reduction of the literary gap that had arisen from the lack of researches that have in its context corporate social responsibility, consumers and small and medium enterprises in such countries. The main purpose of this paper is to analyze the ranking of responsibility from the pyramid of corporate social responsibility from the aspect of small and medium enterprises consumers in Bosnia and Herzegovina. Particularly, this paper analyzes the difference in the priorities and the achieved mean values of economic, legal, ethical and philanthropic responsibility with respect to gender, whether the consumers in the environment know the company that operates ethically and socially responsibly, and respect to the material situation of consumer's household. Based on the research results, it can be concluded that consumers give priority to the philanthropic responsibility, i.e. in this research the redistribution of the importance of certain responsibility dimensions from the Carroll's pyramid of corporate social responsibility has not been confirmed. Statistically significant and positive values of Pearson correlation coefficient show us that economic, legal, ethical and philanthropic responsibilities are interconnected. There is no difference in the achieved mean values of economic, legal, ethical and philanthropic responsibilities with respect to the respondents’ gender (although there is a difference in the ranking of responsibilities). The highest mean values of the stated responsibilities have been achieved among the respondents who rated their material household status as "Much worse than the average", while the difference in the achieved mean values is statistically significant only for the legal and philanthropic responsibility in favor of consumers who had rated their household material condition as much worse than the average compared to those who had rated the household material condition as much better than average. Also significant mean values are noticable among respondents who know in their surrounding enterprises that are ethically and socially responsible, although statistically significant difference exist only with philanthropic responsibility. The results achieved in this research support the claims that in developing countries as well as in countries with traditionally rooted philanthropy priority is given to philanthropic responsibility compared to others.

Socially responsible action and ethical conduct include dire confrontation against corruption and invoke accountability (personal and collective) for the impact on society, while developing economy that is more effective and more attractive for the foreign investors. While considering the significance of the ethics and social responsibility for economic development, and also the defeating facts of lack of responsibility, ethics and moral in Bosnia and Herzegovina, this paper presents the O3P model for implementation of ethics and social responsibility. The model illustrates relations of partnership between key stakeholders in the process of implementation of social responsibility and ethics, based on accountability and confidence, resulting in facilitation of attractive business environment. The model is based on continuous and mutually dependent