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Selver Softić

Društvene mreže:

S. Rakić, Aleksandar Sofić, B. Markoski, Selver Softic, U. Marjanović

Digital technologies change the way how manufacturing firms create offers for customers. These new technologies transform traditional Product-Service Systems into Digital Product-Service Systems. This paper investigates the use of digital technologies for the creation of new products and smart services in manufacturing firms. Additionally, this paper investigates the service orientation in Product-Service Systems. The data for this research were collected at the end of 2021 through the ASAP Service Management Forum in the manufacturing sector of the Republic of Serbia. The empirical results indicate that more than 60% of manufacturing firms use digital technologies for the creation of new products and less than 50% for the creation of new smart services. Moreover, results indicated that most services are product-oriented with 25% of share in a sample, followed by results-oriented services with 20% of share in a sample and use-oriented services with 11% of share in the total sample.

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