The integration of artificial intelligence (AI) and the internet of things (IoT) is bringing revolutionary changes to the hospitality industry, enabling the advancement of sustainable practices. This research, conducted using a quantitative methodology through surveys of hotel managers in the Republic of Serbia, examines the perceived contribution of AI and IoT technologies to operational efficiency and business sustainability. Data analysis using structural equation modeling (SEM) has determined that AI and IoT significantly improve operational efficiency, which positively impacts sustainable practices. The results indicate that the integration of these technologies not only optimizes resource management but also contributes to achieving global sustainability goals, including reducing the carbon footprint and preserving the environment. This study provides empirical evidence of the synergistic effects of AI and IoT on hotel sustainability, offering practical recommendations for managers and proposing an innovative framework for enhancing sustainability. It also highlights the need for future research to focus on the long-term impacts of these technologies and address challenges related to data privacy and implementation costs.

This study investigates the perception of the implementation of the Farm to Table (F2T) concept on the sustainability of agritourism households in the Republic of Serbia. The main objective of the study is to determine how this concept affects the environmental, economic, and social sustainability of these households according to the participants. Data were collected through surveys of agritourism homestead owners in the regions of Vojvodina, Western Serbia, Southern Serbia, and Eastern Serbia. The research findings, obtained using quantitative (SEM) analyses, indicate that the F2T concept significantly contributes to the sustainable development of agritourism homesteads by increasing economic profitability, reducing environmental impact, and strengthening the social community. Moderators such as seasonal product availability, employee education, and the local community support have a significant impact on the effectiveness of F2T activities. The innovation of this study lies in the application of quantitative methods to analyze the specific impacts of the F2T concept on the sustainability of agritourism households, an area that has been poorly explored in the literature. The study has a number of implications, including providing empirical data that can help farmers, tourism operators, and policymakers to promote sustainable agritourism businesses.

This study explores the development prospects of tourism in predominantly industrial small-sized cities (SSCs), focusing on the integration of tourism into urban planning and sustainable practices. Using structural equation modeling (SEM) to analyze survey data from SSCs in Serbia and Russia, the research identifies key factors contributing to urban tourism sustainability. The analysis reveals the significant roles of environmental, economic, social, and cultural indicators in promoting sustainable urban tourism. The importance of inclusive development and community engagement is also highlighted, underscoring their impact on sustainability. The findings offer theoretical insights and practical recommendations for effectively incorporating tourism into urban planning to achieve comprehensive sustainability in SSCs.

Local markets have been a special setting throughout human history. Apart from their important social role, they had immeasurable economic importance as primary forms of exchange of goods (trade). Nonetheless, they experienced numerous transformational changes that affected their functioning. Like other countries, Serbia has a long tradition of market activity. However, several novelties have been introduced in recent years. Among many, the process of e-fiscalization is the main issue. Therefore, the focus of our research is based on a qualitative analysis of online media content (news and comments) related to the fiscalization of market activity. The attitudes of different categories of participants (state authorities, vendors, and customers) were analyzed. LIGRE open-access software was used for this purpose. The results of the analysis showed conflicting parties. Legislators emphasize the exclusive positive effects, while vendors point to the negative side of fiscalization. As a third party, customers (service users) have an undefined attitude in relation to fiscalization (pros/cons/neutral). There is an agreement to introduce market activity into legal flows. However, the key prerequisite is the prior resolution of a number of problems (working conditions, business costs, market monopoly, etc.).

While the topic of sustainable development has been extensively explored, there is a lack of quantitative assessment of economic sustainability in the scientific literature; moreover, the term is often interpreted with excessive attention to the environment but not socio-economic inequality. In addition, university cities are often considered the most sustainable, although the higher education system in the United States is often criticized for the inequality of access to it among different racial and other groups of the population. This paper adds to the debate about how the concepts of sustainability and economic development relate. Many researchers have noted that they come into conflict with each other because their ultimate goals are fundamentally different: a voluntary limitation of production and consumption in the interests of future generations and, conversely, the pursuit of well-being during our lives. We would like to explore the issue of economic sustainability, which, at first glance, may become a compromise between the two approaches outlined above. So, our study is devoted to exploring the ambiguous concept of economic sustainability, which can add some new knowledge to the understanding of how social, economic, and ecological factors relate to each other in the broader framework of sustainability. For this objective, we analyzed the economic sustainability of the town of Amherst, MA. The city’s top employer and core enterprise is the University of Massachusetts Amherst, with over 32,000 students and almost 2000 staff members. Based on a literature review, a hypothesis was put forward that a university city should have a high level of economic sustainability. To assess economic sustainability, the original methodology based on the US Cities Economic Sustainability Index (USCESI) was developed. It evaluates sustainability in three groups of parameters: society, economy, and ecology. The first group includes the level of racial diversity, the level of education of the population, and the access to medical services. The second group consists of the Gini coefficient by income level, the median cost of housing, and the unemployment rate. The environmental situation is assessed according to the Air Quality Index developed by the US Environmental Protection Agency. For comparison, the town of Braintree, MA, was chosen. As a result of the study, the USCESI was calculated for both locations. The analysis showed that both Amherst and Braintree have a high degree of economic sustainability. However, it was revealed that proximity to a significant economic center has a more powerful positive impact on economic sustainability than the location of a large university. In our paper, we proposed a new methodology for measuring economic sustainability with a special focus on inequality as a major problem in American society. The findings provide new knowledge about university cities and debunk the myth that they represent an exception to the general logic of urban development in the United States. A similar approach, with clarification of statistical indicators and a different emphasis, can be applied to other countries where inequality may be the main threat to economic sustainability, not in terms of access to higher education but in other areas.

Local producers constitute a crucial segment of the local economy, playing a pivotal role in driving rural development and the progress of tourism. Their avenues for showcasing products extend beyond markets, bazaars, or food events, often being integrated into a destination’s tourism offerings. Moreover, they contribute to the culinary progress within tourism. Originating from wider rural areas or nearby villages, local producers significantly impact everyday migrations, services, and financial transactions in relationships spanning suburban–urban, village–town, and cross-border cooperation. This study aims to scrutinize the social facets of the organization and work of local producers, offering insights into contemporary market processes. It also serves to illustrate cross-border cooperation and the role of culinary tourism in local business. Through qualitative data processing, we will delve into the outcomes of cross-border projects, emphasizing ethical and sustainable values rooted in territory, landscape, local culture, authenticity, and the application of culinary elements in tourism. The results will shed light on the economic, social, and cultural ramifications on markets in border regions, influencing daily life and the economy. This study will define key aspects of rural development. These research findings can inform local governments, the economy, and communities in future strategic planning for developing this market segment. Tourism, especially in hospitality, will empower rural communities to enhance financial inflow and create local employment opportunities, such as roles for vineyard tour guides or local chefs. Simultaneously, it will bolster other sectors of the local economy, such as agriculture.

The current stage of the country development is characterized by increasing the role of universities not only in the educational and public space of the country, but also in the socio-economic advancement of cities and regions. Universities forming the educational potential of the cities are flagships of their technological transformation, form the city brand, increase their sustainability, lifeabitity and competitiveness. The aim of the study is the typologization of cities – university centers of Russia, carried out with the help of a comprehensive index of educational potential developed by the authors. The statistical base for assessing the educational potential of cities was the data of the Monitoring of the effectiveness of the educational institutions of higher education in 2022, university rankings of the British company Quacquarelli Symonds (integral QS ranking and 5 integrated areas of study), RA-Expert (integrated and individual in 29 areas of study), the Three Missions of the University rating, and the University Reputation Ranking.The study was carried in 3 stages, each of them involved special methodological approaches. At the first stage, there was a review of existing theoretical and practical research on the subject, the integrated index of the educational potential of university centers was developed. At the second stage of the study on the bases of this index a typology of university centers of the Russian Federation was carried out. At the third stage, there was a comparation of the previous results with their positions in the Sustainable Urban Development Index and realization of creative potential. The implementation of educational potential of the most sustainable competitive university centers was separately analyzed in the context of the strategy of internationalization and export of education.National project “Science and Universities” aimed at formation of 100 universities as centers of scientific, technological and socio-economic development by 2030, as well as the program for the construction of 25 world-level modern campuses increase attention to cities as centers of localization of higher education, their educational potential, and, ultimately, their competitiveness.The scientific importance of the research is the development of methodological approaches to assessing the educational potential of cities – university centers and its testing on the example of 1208 universities located in 306 cities of 84 regions of Russia. As a result, a typology of Russian university centers was carried out according to the level of educational potential: 6 types of cities were identified, differing in the city-forming role of higher educational institutions, their role in brand formation and the competitiveness of the city.The typology makes it possible to assess the educational potential of university centers in Russia to form effective strategies for their development in the context of the realizing the national development goals of Russia.

This research delves into the intricate dynamics of travelers’ decision-making processes, particularly their response to the media’s portrayal of environmental risks and the subsequent redirection of their travel choices toward medical destinations (MD). Employing a sophisticated research approach combining path analysis with moderation and multilinear logistic regression models, this study investigates the nuanced factors underlying travelers’ resilience to environmental risks and their propensity to opt for medical destinations. The results of the path analysis reveal a complex network of direct influences of factors from the PPM model (push, pull, and mooring) on choosing a medical destination in the sense that, before moderation, the only significant direct effect on the intention to choose medical destination (MD) was the pull factors. Through moderation, a significant effect of all three factors was achieved, while the direction of influence was changed in the case of push and pull factors. Furthermore, the multinomial logistic regression showed that the respondents prefer to go to a medical destination rather than a rural or urban one after the media emphasis on environmental risks. By integrating these analytical approaches and models, this research advances our understanding of how travelers navigate their choices amid environmental uncertainty. Furthermore, this research sheds light on the pivotal role that these traveler choices play in shaping the sustainability of medical destinations, offering essential insights for stakeholders, policymakers, and researchers navigating the evolving landscape of these destinations.