In the digital era of e-commerce, effective content management is crucial for engaging and retaining online consumers. Traditional manual approaches to content creation often fall short in terms of speed, scalability, and adaptability. With over 26.5 million e-commerce stores worldwide, staying competitive requires leveraging all available tools. This research paper investigates the efficiency and effectiveness of AI-driven content generation compared to traditional methods. We examine AI technologies for creating titles, subtitles, and SEO optimization against content writers. The study involves five authors and an AI tool generating content for five products, with time taken for content creation measured and compared. Additionally, a group of 15 participants will evaluate the professional quality and click ability of the generated content. Using Python, we will analyze the potential time savings for generating 100 titles and assess the overall quality improvement. The results aim to provide empirical evidence on the benefits of AI in content creation for e-commerce. Our findings reveal that AI significantly reduces the time required for content creation. Specifically, AI-generated titles are 84.17% faster and AI-generated subtitles are 77.31% faster compared to those created by content writers. The content writers worked without the aid of any tools, relying solely on provided specifications. Additionally, 81.33% of participants preferred the titles generated by AI, while 88% favoured the AI-generated subtitles. These results underscore the potential of AI to enhance efficiency and effectiveness in e-commerce content management.

This paper demonstrates the application of business intelligence in decision-making in digital advertising through a case study. Data used for analysis was collected during a test phase of an advertising platform. The study analyzes multiple types of traffic, related to countries, browsers, household incomes, and days of a week. Beside tabular reports, the paper presents how to visualize those results using Python libraries to make them more visually appealing. Furthermore, logistic regression was used to build models to detect relationships between the number of impressions and clicks. Finally, the authors propose multiple combinations of data that could be used to create different reports that lead to smarter decision-making and cost-effectiveness.