The study examines antecedents that affect information systems (IS) users' behaviour and influence their decision to either continue or discontinue with IS use. Two models were used: the expectation-confirmation model of IS continuance (ECM-IS) and the extended expectation-confirmation model of IS continuance (EECM-IS) – the ECM-IS model extended by the additional construct of conditions of support. Confirmatory factor analysis has shown that both models demonstrated good factor, convergent and discriminant validity based on data collected from questionnaires filled out by users of the integrated accounting and budgeting software (IABS) Finova. ECM-IS explained 49% of IS continuance intention, and EECM-IS 59%. Users' perceived conditions of support, satisfaction and perceived usefulness determine their IS continuance intention, contributing to 48.5%, 33.9% and 17.6% of the R 2, respectively. Confirmation (confirmed user expectation) has a positive impact on perceived usefulness, conditions of support and satisfaction. Conditions of support, perceived usefulness and confirmation are significant predictors of satisfaction, contributing to 61.3%, 20.5% and 18.2% of the R 2, respectively.

The paper investigates the institutional framework supporting policies to promote knowledge transfer from universities to the business sector in Bosnia and Herzegovina. The paper surveys the institutions and system of higher education in Bosnia and Herzegovina, its research and innovation capacity, reviews policies towards knowledge transfer and innovation, including the institutional framework to support technology parks and industrial clusters, and sets out a set of policy conclusions and recommendations. Based on in-depth analysis of the institutional and policy realities of Bosnia and Herzegovina, the paper identifies three key deficiencies in the knowledge transfer system. Firstly, the level of innovative activity is highly skewed towards the public sector in research institutes and universities. Secondly, policies to support technology parks and business incubators have failed to generate substantial spin-off activity. Thirdly, Bosnia and Herzegovina has been far less successful than other countries in the region in its policies to develop technology networks and innovation clusters. The paper concludes that future success in knowledge transfer policies will depend upon improvements to the institution setting, on an increased ability of universities and the business sector to collaborate in technology networks and innovation clusters, and on a greater mobility of researchers between the two sectors. The direction that BiH science and technology policy should take is to emulate elements of the science and technology policies that have been pursued in more advanced neighbouring transition countries.

The paper attempts to offer answers related to the development of competitive positioning strategies in companies in Bosnia and Herzegovina, as well as to detect the effect of the factors under observation (market coverage, quality, price and advertising cost) on market positioning, that is, elements that affect a company's competitive advantage. According to these factors, the paper identifies and classifies three competitive positioning strategies and tests the effect of these strategies on performance.

The paper investigates the institutional framework supporting policies to promote knowledge transfer from universities to the business sector in Bosnia and Herzegovina. The paper surveys the institutions and system of higher education in Bosnia and Herzegovina, its research and innovation capacity, reviews policies towards knowledge transfer and innovation, including the institutional framework to support technology parks and industrial clusters, and sets out a set of policy conclusions and recommendations. Based on in-depth analysis of the institutional and policy realities of Bosnia and Herzegovina, the paper identifies three key deficiencies in the knowledge transfer system. Firstly, the level of innovative activity is highly skewed towards the public sector in research institutes and universities. Secondly, policies to support technology parks and business incubators have failed to generate substantial spin-off activity. Thirdly, Bosnia and Herzegovina has been far less successful than other countries in the region in its policies to develop technology networks and innovation clusters. The paper concludes that future success in knowledge transfer policies will depend upon improvements to the institution setting, on an increased ability of universities and the business sector to collaborate in technology networks and innovation clusters, and on a greater mobility of researchers between the two sectors. The direction that BiH science and technology policy should take is to emulate elements of the science and technology policies that have been pursued in more advanced neighbouring transition countries.

Travel and tourism products and services, such as airline tickets, have largely been handled by travel agencies, who represent the main link in the distribution network. Recent changes brought by E-commerce have brought new business opportunities to the global travel and tourism industry. The internet boom indicated that this type of doing business would ‘kill’ traditional (offline) travel agencies. Nevertheless, previous studies argued that customers now look for lower ticket prices on the Internet, but that their concern with journey complexity results in comparing prices from different airline companies online, while still ordering tour packages from travel agents (Suzuki et al., 2001). Quantitative research was conducted in order to analyze the attitudes of the customers who stayed loyal to offline travel agencies in their airline ticket purchases, in developing countries. The main goal of the survey, conducted among customers, was to determine levels of satisfaction as a predictor for the selection of that type of purchase. The research aim was accomplished through the quantitative analysis of affirmative answers to the survey questions, specially designed for this purpose. The authors used a random sample for the questionnaire whose results were processed, analyzed, and a conclusion was made in accordance with the objectives of the research. The theoretical, practical and economic contributions of this paper lie in the knowledge of the relevant factors of motivation and segmentation that will keep traditional travel agencies inbusiness in developing countries.

This paper builds on Sirgy’s theory of materialism by integrating exposure to materialistic advertising and social infuence into a more comprehensive model. The data collected in Bosnia-Herzegovina showed that exposure to materialistic advertising and social infuence contributes to materialism. Materialism, in turn, leads to the use of all types of standards of comparison (a ffective- and cognitive-based expectations) to make judgments about the standard of living. As the use of these standards of comparison increases, people start to evaluate their standard of living more negatively and these negative evaluations of the standard of living lead to a dissatisfaction with life.

Purpose – The purpose of the paper is to analyse the luxury market and determine the factors that determine luxury consumption. Luxury consumption has been neglected, and yet many questions arise concerning the underlying dimensions of luxury shopping.Design/methodology/approach – Two scales were used: questions concerning luxury consumption were used in order to determine the sample of luxury consumers, and a PRECON scale was used to measure individual differences in consumers’ prestige shopping preferences. After the scale validation process, factor analysis was conducted, along with regression analysis of all PRECON factors.Findings – The results show that in this market consumers perceive quality as a brand determinant. Further, strong patron status suggests a “snob effect” among respondents, who buy exclusive items in an attempt to distinguish themselves. Hence, rare products indicate respect and prestige among the respondents. Furthermore, this paper defines two sub‐categories, namely “old aristocra...

Personal lifestyle is a model of living shown trough activities, interests and opinions. It evolves under the influence of many elements such as culture, subculture, demographics, social class, reference groups, family, as well as individual characteristics such as motivation, emotions and personality. Lifestyle encompasses all of the psyhological and social variables that determine consumer behavior ; therefore, market segmentation on the bases of lifestyle is very broad and offers qualitative insight into potential target markets. Lifestyle research has been neglected in Southeast Europe. This study is one of the first of its kind in Bosnia and Hercegovina, Croatia, Serbia and Slovenia. It's research results obtained in the study have enabled the identification of lifestyle segments in each of the countries and differences between them. Furthermore, the research defined lifestyle groups throughout the entire region, and has significant managerial implications as the first psycho-graphic segmentation of a mearket consisting of twenty million consumers.