Here we address the everyday communication problems in the world and how they reflect on communication reality in the country and the region. Our intention is to mark the problems and to offer possible exits from the media landscape as it is today. Through reflections on contemporary thinkers from the filed of communication science we will try to indicate possible ways to escape communication traps based on media usage and new sort of ideologisation of media as well as use of media for further ideologisation of the society. There is a construction plan for media which would not serve the basic media postulates. Journalism in its classic form vanishes. Media good-for-nothing, media that has lost its basic informative and educative function, and produces entertainment of inferior quality which systematically causes a deterioration of taste of the audience consuming media good-for-nothing! Such an audience is ideal for further manipulation in the domain of politics. Bread and circuses, an often verified idiom, becomes the reflection of media production here, in the region, on Balkans.