This paper explores the importance and role of soft skills in the context of education and career development. Education, as a key stage in the process of accumulation of knowledge and skills, constitutes a fundamental experience in the formation of individual competencies. In most of their lives, individuals devote considerable time and intellectual energy to the process of education, within which they acquire various forms of knowledge and skills. The acquired knowledge and skills then become key elements that shape their future professional career. But what separates highly successful individuals from the rest is often not the technical competencies acquired through formal education, but the so-called “soft skills”. Research on this topic becomes imperative in order to better understand the impact of soft skills on the performance of individuals in order to develop strategies to improve these skills. This paper recognizes the key role of soft skills in education and encourages further research to better understand their importance and to ensure that these skills are comprehensively incorporated into educational and professional programs. The research was conducted on a sample of students from the technical faculties of “Dzemal Bijedic” University of Mostar.

In today's uncertain times, being different is not just a matter of choice, but a necessity, the basis forsurvival. For this reason, domestic companies penetrate the international markets, if they want to maintain orincrease a certain market share, to maintain current and have new consumers / customers, if they want to beperceived by them as a high-quality, socially responsible and innovative company, must constantly invest inmarketing in order to achieve this purpose. Adequate created plan and program of international performances,with the previously profiled and realized market research is key to business success in international markets. Onthe other hand, the issue of financing of strategic performance in international markets is very sensitive. In fact,in an effort to necessary financial resources for international performances provide from favorable sources,companies are faced with the following dilemma: whether investment and business development fund from theirown or borrowed sources. Limited access to finance, at the money market and capital market, particularly interms of price and conditions of use, is one of the crucial decisions, and the biggest problem of exportenterprises in the international market. The aim of this paper is to analyze the theoretical and applied aspects ofthe concept of designing and funding (budgeting) marketing strategy largest exporters of Bosnia andHerzegovina, whose successful business in international markets generated significant economic growth of thecountry. Their experiences, presented in marketing models and figures, will facilitate the job each new BHcompany while appearing in the international market.