This paper presents the results of a preliminary study, which utilizes a hashtag-based approach and mixed-method procedures to describe the nexus between commemoration practices and visual social media. It mainly focuses on Instagram hashtags for the Day of the Republic of Srpska, a disputed and controversial public holiday celebrated on the 9th of January in the Republic of Srpska, to track how commemoration practices related to national memories are shaped through the process of digital (re)mediation.

This paper investigates the specific models and patterns of production, dissemination and dynamics of news in the Bosnia and Herzegovina online sphere, as well as the mechanisms which prolong or reduce news cycles. The research assumption is that the news network is created and maintained under the influence of the specifics of journalism, as well as based on the interest of the audience for a particular topic and under the influence of the mainstream influencers who, within the context of political influence, the dominant ideologies and participatory cultures determine the news cycles and create the prevailing discourse. This research was carried out based on the media coverage of the topics related to the recent war history (revision of the verdict by the Hague Tribunal on Bosnia and Herzegovina's lawsuit against Serbia), and on the topics related to the future of Bosnia and Herzegovina (coordination mechanism in the process of Euro-Atlantic integration), all in order to prove that the topics related to the past have an extended lifecycle and a stronger impact on the audience.

U ovom radu propituju se etički aspekti medijskog izvještavanja o zločinima, posebno zločinima ubistva koji uključuju elemente pogodne za kreiranje spektakla i nametanja dominatnih medijskih i ekonomskih agendi u društvu. Istraživanje je bazirano na izvještavanju medija o slučaju ubistva pjevačice Jelene Krsmanović Marjanović kao eklatantnog primjera kršenja profesionalnih standarda i etičkih normi, ali i kao odraza moralnog stanja u društvu. (Zlo)upotreba slučaja od strane medija, istražnih organa, političara, pa i javnosti, očitovala se u kršenju prava na privatnost žrtve i njezine porodice, u nepoštivanju prava na pretpostavke nevinosti (posebno članova porodice), te u kontinuiranoj reviktimizaciji žrtve. Nametanjem medijske agende konstituirao se i javni diskurs na temeljima tabloidne naracije i trijumfa spektakla, a slučaj Krsmanović predstavlja i svojevrstan iskorak iz medijskog tretmana zločina kao medijskog spektakla u sferu aktivnog uvlačenja publike u događaj i prelijevanja moralnog posrnuća na sve učesnike u javnom komunikacijskom činu.