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2015.
The FIFA World Cup: Analyses and Interpretations of the World’s Biggest Sporting Spectacle
Recommended Citation Shultz, Clifford J.; Castilhos, Rodrigo; Fajardo, Andres Alberto Barrios; Grbac, Bruno; Chatzidakis, Andreas; Nill, Alexander; and Peštek, Almir. The FIFA World Cup: Analyses and Interpretations of the World’s Biggest Sporting Spectacle. Proceedings of the 40th Annual Macromarketing Conference, , : 303-305, 2015. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works,