Integrating Big Data Analytics with the Aura Blockchain for Supply Chain Insights
This paper examines the integration of Big Data analytics with the Aura Blockchain platform to enhance supply chain management in the luxury goods industry. The Aura Blockchain Consortium, established in 2019-2021 by leading luxury brands including LVMH, Prada, and Cartier, provides a permissioned blockchain infrastructure for product traceability and authenticity verification. By 2025, the consortium has grown to 50+ member brands with over 50 million luxury products registered on its blockchain. This study explores how combining blockchain's immutable ledger capabilities with big data analytics techniques can yield valuable insights including end-to-end traceability, anti-counterfeiting measures, supply chain optimization, quality control, and enhanced customer engagement. The paper presents a technical architecture for integration, discusses real-world implementations such as digital product passports, and addresses challenges including data privacy, scalability, interoperability, and organizational adoption. The findings suggest that this technological convergence enables luxury brands to transition from reactive to proactive supply chain management, meeting both regulatory requirements like the EU's Digital Product Passport initiative and evolving consumer expectations for transparency and sustainability.