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Veljko Radicevic, D. Andjelković, Marko Subotić, B. Marić
0 2013.

Impact of Campaigns on Sustainable Transport Management in Urban Agglomerations

Traffic rate increase results in a number of negative effectstraffic congestion, deterioration of transport service quality, a decrease in traffic safety, air pollution, higher noise exposure and damaging the environment.Over the past twenty years the number of car drivers and traffic levels have increased in all large cities. These factors directly or indirectly affect the quality of life of the inhabitants of large cities. A decision maker and the creator of the urban transport policy are expected to set a strategic framework and an operational model for solving the issues of growing mobility and living environment degradation. Modern approaches in solving the above mentioned issues can be found in the principles of sustainable transport, which evolved as a part of the strategy of sustainable development. The reduction of the use of motor vehicles is realized by taking “soft measures“, such as: making use of various forms of communication, announcing, advertizing and education aiming at altered attitude and behaviour in traffic.The impact of the campaigns on sustainable transport management in urban agglomerations was presented in this paper. Keywords-Sustainable development, Sustainable transport, Campaign

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