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An Integrative Model of Crowdsourcing and Intellectual Capital on Effective Enterprise Renewal

Faced with a changing business environment and increasing competition, enterprises have started looking for innovative solutions be­yond hierarch organizational boundaries. The community of crowds can be employed as a valuable factor in an enterprise’s innovation process to cre­ate value and upgrade its knowledge base. The present paper seeks to un­derstand the role of the crowdsourcing mechanism through the intellectu­al capital framework, resulting in a renewed knowledge base. The model was empirically tested using a data set obtained through a questionnaire fulfilled by representatives of enterprises in the Republic of Srpska, Bosnia and Herzegovina, using partial least squares structural equation modelling. The findings reveal that crowdsourcing causes significant linkages between intellectual capital dimensions among which crowdsourcing-human cap­ital and crowdsourcing-structural capital contribute more to enterprise re­newal of knowledge base. Research results could assist managers in strate­gic decisions in resource allocation in promoting and sustaining knowledge dissemination to increase the renewal capability of enterprises.

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