UTICAJ UMETNIČKOG PRAVCA SECESIJA I NJEGOVOG NASLEĐA NA TURIZAM - STUDIJA SLUČAJA AVEIRO

Tourist destinations around the world are trying to cope with the needs of visitors which are very susceptible to change. Nowadays, tourists are becoming more sophisticated and knowledgeable, and their needs for extensive  and diverse experiences are increasing. As opposed to the destinations whose tourism development depends on the natural resources that are difficult to influence, and whose business is susceptible to the negative impacts of seasonality, destinations of city and cultural tourism have more space to design their offers and contents that can satisfy the needs of travelers of the modern age. Content that can make a destination unique and well-known, is the cultural heritage created in the Art Nouveau style. The secessionist architectural masterpieces can represent a major tourist attractions in some destinations. For example, many attractive tourist cities such as Aveiro, Barcelona, Prague and Hamburg tourists visit just in order to feel and experience these works of art. For this reason it is very important to point out Art Nouveau as an essential part of the cultural heritage of the destination and enable informing and introducing tourists with this valuable tourism potential. The initial hypothesis of this paper is that Aveiro has authentic cultural heritage in the Art Nouveau style that enriches the tourist offer of the city and that attracts a certain segment of the tourism market. Aim of the paper is to percieve the participation and influence of Art Nouveau heritage in the tourism industry of Aveiro. Keywords: Secession, Art direction, Tourism, Aveiro