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Codification or Personalisation: Choosing.the.Right.Knowledge. Management.Strategy

This.chapter.reports.the.results.of.an.empirical.examination.of.the.effectiveness.of. two knowledge management strategies (codification and personalisation) in improv - ing decision-making performance in a simulated forecasting task. Codification was manipulated.with.and.without.a.procedural.knowledge.map,.and.personalisation. in.terms.of.an.interactive.and.noninteractive.decision.environment..Results.indicate that only codification had a significant effect on performance. Subjects with a procedural.knowledge.map.demonstrated.less.frequent.use.of.decision.heuristics,. and.generated.more.accurate.forecasts.compared.to.those.without.such.a.map.. Subjects.from.an.interactive.decision.environment.performed.similarly.to.those. working.on.their.own..

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