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The Golden Age of Life: Two Faces of Serbia
This paper discusses the situation of older people in Serbia – development and current state of art, their marginalization and ageism in the society. Stereotypes and media are in the focus, since many researches show that their impact on the adult population is huge, and they act as a ‘massive’ adult educator in the public space. An educational measure and its impact are shown in the paper, and the results of the project are presented, where several adult education organisations took part, aiming at change of the image of elderly in the society.