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Romina Alkier, Jasmina Okičić, V. Milojica
1 21. 12. 2020.

Factors of percieved quality of maritime tourist destination´s offer

The main goal of the paper is to determine underlying dimensions of perceived quality of maritime tourist destination´s offer. Using the purposive sampling technique, data collection was carried out from January to August 2019 in the destinations of Opatija Riviera, yielding a sample of 155 valid responses. To gain better understanding of underlying dimensions of perceived quality of maritime tourist destination´s offer, we, primarily, use exploratory factor analysis. The research findings have revealed that organization of a destination, gastronomic offer, natural resources, traffic infrastructure, destination´s cultural resources, accommodation capacities, attractions and sports activities are the main factors of perceived quality of maritime tourist destination´s offer.


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